So... Amazon's MP3 download store opened today (Sept. 25 2007) and it's actually good! The only negative I've got is selection, which ought to improve since the music labels have a huge incentive for helping an Apple competitor. Otherwise: Better Quality than the Apple/iTunes music store. Same price (or cheaper). No DRM (digital rights management - aka copy protection) so it's easier to put on other computers or non-iPod devices. Works well with iTunes (if you download the optional Amazon downloader - required for full Album downloads - it will automatically add the purchased music to iTunes if you want). I didn't see a reason to buy from Apple's store vs. buying a CD. My MP3's converted (ripped) from CD are higher quality, usually the same price, and have no copy protection. Amazon downloads are the same quality (256 bit average VBR) I would encode myself, cheaper ($8.99 for the current Nickel Creek Album for example - vs $14.99 for the CD CD) and all around pretty easy. I'm tempted to use the Amazon music download much more than Apple's. And I own an iPod (like most music downloaders), so I'm the target audience.